This course introduces students to specific rhetorical models and principles for persuading audiences. Subject areas include written, oral, and visual rhetoric across various convergent media/multimodal genres of writing. The course will cover how to select a rhetorical approach based on genre, audience, purpose, and context. It will include how to read and use images to create or reinforce a written or oral argument. Students are exposed to current persuasive writing genres, including social media platforms and other forms of public communication and discourse.